When I launched my consulting business in November of 2008, I had no idea how far it would take me. Now nearly a decade later and I can look back and be proud of what I accomplished with my little consulting business. I managed to complete projects for over a dozen Fortune 500 corporations and … Continue reading The End of the Road
I decided years ago that I never wanted to grow my consulting business too large. I've seen other consulting agencies come and go. While many have had a lot of success and growth with the standard business model, having top-down management, employees, and generally even an office to call home, I knew I didn't want … Continue reading My Low-Overhead Business Model
2016 has been quite the year. I know I am not alone in thinking that this has been an incredibly bad year for many and sundry reasons which I won't delve into. I think I was overly optimistic back in March when I thought I could just dive right back into regularly updating this blog … Continue reading Reflections on 2016
After having outgrown its roots in Utah, Adobe Summit was held for the first time in Las Vegas, Nevada, with 10,000 attendees this year. From my perspective, it was a mix of old and new. The Sands Expo Center which hosted Adobe Summit, felt both similar and different, from the Salt Palace Convention Center in … Continue reading Vegas, Baby!
I've been getting more consulting work that includes working with Adobe Digital Tag Manager (DTM) lately and I've recently discovered a rather common misunderstanding of one part of the tool. There are times when setting an event, that instead of incrementing the counter once, it is desired to increment it by a set value. For … Continue reading Adobe DTM: When to Use Event Serialization
I don't plan to write a lot of personal blog posts here, but I think in this case the situation warrants that I share with everyone some of the changes that have been happening in my life and why I retreated from social media for the past few years. Some of you may already be … Continue reading Dealing with Life Changes
I used to be a relatively prolific blogger and I was also quite active with my business social media accounts. Over the past couple of years I've really slacked off in that regard, for a variety of reasons, the main one being that I just got burnt out and I stopped getting ideas for my … Continue reading To Blog or not to Blog