The End of the Road

When I launched my consulting business in November of 2008, I had no idea how far it would take me. Now nearly a decade later and I can look back and be proud of what I accomplished with my little consulting business. I managed to complete projects for over a dozen Fortune 500 corporations and …

My Low-Overhead Business Model

I decided years ago that I never wanted to grow my consulting business too large. I've seen other consulting agencies come and go. While many have had a lot of success and growth with the standard business model, having top-down management, employees, and generally even an office to call home, I knew I didn't want …

Reflections on 2016

2016 has been quite the year. I know I am not alone in thinking that this has been an incredibly bad year for many and sundry reasons which I won't delve into. I think I was overly optimistic back in March when I thought I could just dive right back into regularly updating this blog …

Vegas, Baby!

After having outgrown its roots in Utah, Adobe Summit was held for the first time in Las Vegas, Nevada, with 10,000 attendees this year. From my perspective, it was a mix of old and new. The Sands Expo Center which hosted Adobe Summit, felt both similar and different, from the Salt Palace Convention Center in …

Adobe DTM: When to Use Event Serialization

I've been getting more consulting work that includes working with Adobe Digital Tag Manager (DTM) lately and I've recently discovered a rather common misunderstanding of one part of the tool. There are times when setting an event, that instead of incrementing the counter once, it is desired to increment it by a set value. For …

Dealing with Life Changes

I don't plan to write a lot of personal blog posts here, but I think in this case the situation warrants that I share with everyone some of the changes that have been happening in my life and why I retreated from social media for the past few years. Some of you may already be …

To Blog or not to Blog

I used to be a relatively prolific blogger and I was also quite active with my business social media accounts. Over the past couple of years I've really slacked off in that regard, for a variety of reasons, the main one being that I just got burnt out and I stopped getting ideas for my …

Jumping on the Tag Mangement Wagon

I may be a bit behind the ball on this one, but it seems interest in the use of Tag Management Systems (TMS) is heating up. I'm finding more clients who are in need of such expertise and my team and I are getting on the bandwagon. We are even recommending the use of a …

My Analytics Journey (Guest Blog)

Hello fellow data nerds!  My name is Andrew Poole and I am relatively new to the digital analytics world. About a year ago I started to focus my efforts on moving my career into the digital analytics world with the help of some great friends and mentors.  This included non-profit support, shadowing experts, learning the …

Reflections on 2014

2014 was an interesting year for both myself personally, and for Endress|Analytics as a whole. On the personal side, my husband quit his job as an electrical engineer, started his own company (http://sigma1.com/) and went back to school for an MSBA in Financial Risk Management. He also passed the Series 65 certification exam in 2014, …