The End of the Road

When I launched my consulting business in November of 2008, I had no idea how far it would take me. Now nearly a decade later and I can look back and be proud of what I accomplished with my little consulting business. I managed to complete projects for over a dozen Fortune 500 corporations and …

My Low-Overhead Business Model

I decided years ago that I never wanted to grow my consulting business too large. I've seen other consulting agencies come and go. While many have had a lot of success and growth with the standard business model, having top-down management, employees, and generally even an office to call home, I knew I didn't want …

Reflections on 2016

2016 has been quite the year. I know I am not alone in thinking that this has been an incredibly bad year for many and sundry reasons which I won't delve into. I think I was overly optimistic back in March when I thought I could just dive right back into regularly updating this blog …

Vegas, Baby!

After having outgrown its roots in Utah, Adobe Summit was held for the first time in Las Vegas, Nevada, with 10,000 attendees this year. From my perspective, it was a mix of old and new. The Sands Expo Center which hosted Adobe Summit, felt both similar and different, from the Salt Palace Convention Center in …

Adobe DTM: When to Use Event Serialization

I've been getting more consulting work that includes working with Adobe Digital Tag Manager (DTM) lately and I've recently discovered a rather common misunderstanding of one part of the tool. There are times when setting an event, that instead of incrementing the counter once, it is desired to increment it by a set value. For …

Dealing with Life Changes

I don't plan to write a lot of personal blog posts here, but I think in this case the situation warrants that I share with everyone some of the changes that have been happening in my life and why I retreated from social media for the past few years. Some of you may already be …

To Blog or not to Blog

I used to be a relatively prolific blogger and I was also quite active with my business social media accounts. Over the past couple of years I've really slacked off in that regard, for a variety of reasons, the main one being that I just got burnt out and I stopped getting ideas for my …