Category: Tag Management

Adobe DTM: When to Use Event Serialization

I've been getting more consulting work that includes working with Adobe Digital Tag Manager (DTM) lately and I've recently discovered a rather common misunderstanding of one part of the tool. There are times when setting an event, that instead of incrementing the counter once, it is desired to increment it by a set value. For … Continue reading Adobe DTM: When to Use Event Serialization

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Jumping on the Tag Mangement Wagon

I may be a bit behind the ball on this one, but it seems interest in the use of Tag Management Systems (TMS) is heating up. I'm finding more clients who are in need of such expertise and my team and I are getting on the bandwagon. We are even recommending the use of a … Continue reading Jumping on the Tag Mangement Wagon