Category: SiteCatalyst

Vegas, Baby!

After having outgrown its roots in Utah, Adobe Summit was held for the first time in Las Vegas, Nevada, with 10,000 attendees this year. From my perspective, it was a mix of old and new. The Sands Expo Center which hosted Adobe Summit, felt both similar and different, from the Salt Palace Convention Center in … Continue reading Vegas, Baby!

Adobe Reports & Analytics: Creating a Tracking Manifest

As an web analytics consultant, I am often called upon to provide a document for my clients' developers to follow in order to implement all the custom tracking variables necessary to meet their business requirements. In this tutorial I go into detail as to how I develop such a document.