Category: Consulting

My Low-Overhead Business Model

I decided years ago that I never wanted to grow my consulting business too large. I've seen other consulting agencies come and go. While many have had a lot of success and growth with the standard business model, having top-down management, employees, and generally even an office to call home, I knew I didn't want … Continue reading My Low-Overhead Business Model

My Analytics Journey (Guest Blog)

Hello fellow data nerds!  My name is Andrew Poole and I am relatively new to the digital analytics world. About a year ago I started to focus my efforts on moving my career into the digital analytics world with the help of some great friends and mentors.  This included non-profit support, shadowing experts, learning the … Continue reading My Analytics Journey (Guest Blog)

Comparing Adobe Analytics to Google Analytics

I've now been a web analytics consultant for nearly 6 years. I've primarily focused on Adobe Analytics (formerly Omniture SiteCatalyst/Discover/Insight) and Google Analytics. Many of my clients that implement Adobe Analytics opt to also implement Google Analytics as well. Partially because it's free, partially because they think comparing the data sets from two different tools … Continue reading Comparing Adobe Analytics to Google Analytics

Financial Analytics (Guest Blog)

Analytics Similarities Having a spouse in Web Analytics while I work in the Financial Software field has shown me several similarities between our two areas of work.  In a nutshell we each: Work with time-series data Use statistics to find and explain patterns Work hard to turn complex data into useful, understandable, and actionable information Time-Series … Continue reading Financial Analytics (Guest Blog)

The Surprising Similarities Between Finance and Analytics Consulting

My husband recently took the leap into entrepreneurship, after spending over a decade as an electrical engineer. He has developed software to optimize investment portfolios, which is a very different industry than web analytics. Yet every day when we share stories with each other regarding our businesses, we are finding some striking similarities between our … Continue reading The Surprising Similarities Between Finance and Analytics Consulting