After having outgrown its roots in Utah, Adobe Summit was held for the first time in Las Vegas, Nevada, with 10,000 attendees this year. From my perspective, it was a mix of old and new. The Sands Expo Center which hosted Adobe Summit, felt both similar and different, from the Salt Palace Convention Center in … Continue reading Vegas, Baby!
I've been getting more consulting work that includes working with Adobe Digital Tag Manager (DTM) lately and I've recently discovered a rather common misunderstanding of one part of the tool. There are times when setting an event, that instead of incrementing the counter once, it is desired to increment it by a set value. For … Continue reading Adobe DTM: When to Use Event Serialization
I may be a bit behind the ball on this one, but it seems interest in the use of Tag Management Systems (TMS) is heating up. I'm finding more clients who are in need of such expertise and my team and I are getting on the bandwagon. We are even recommending the use of a … Continue reading Jumping on the Tag Mangement Wagon
Hello fellow data nerds! My name is Andrew Poole and I am relatively new to the digital analytics world. About a year ago I started to focus my efforts on moving my career into the digital analytics world with the help of some great friends and mentors. This included non-profit support, shadowing experts, learning the … Continue reading My Analytics Journey (Guest Blog)
2014 was an interesting year for both myself personally, and for Endress|Analytics as a whole. On the personal side, my husband quit his job as an electrical engineer, started his own company (http://sigma1.com/) and went back to school for an MSBA in Financial Risk Management. He also passed the Series 65 certification exam in 2014, … Continue reading Reflections on 2014
Over the course of my career as an independent analyst, I've been brought in numerous times to help fix a bad implementation. Here are a few easy things you can do to double check your analytics implementation and see if there are any red flags to be concerned about. Extremely Low Bounce Rate If your … Continue reading How to Detect a Bad Analytics Implementation
I've now been a web analytics consultant for nearly 6 years. I've primarily focused on Adobe Analytics (formerly Omniture SiteCatalyst/Discover/Insight) and Google Analytics. Many of my clients that implement Adobe Analytics opt to also implement Google Analytics as well. Partially because it's free, partially because they think comparing the data sets from two different tools … Continue reading Comparing Adobe Analytics to Google Analytics