Category: Adobe Analytics

Vegas, Baby!

After having outgrown its roots in Utah, Adobe Summit was held for the first time in Las Vegas, Nevada, with 10,000 attendees this year. From my perspective, it was a mix of old and new. The Sands Expo Center which hosted Adobe Summit, felt both similar and different, from the Salt Palace Convention Center in … Continue reading Vegas, Baby!

Adobe DTM: When to Use Event Serialization

I've been getting more consulting work that includes working with Adobe Digital Tag Manager (DTM) lately and I've recently discovered a rather common misunderstanding of one part of the tool. There are times when setting an event, that instead of incrementing the counter once, it is desired to increment it by a set value. For … Continue reading Adobe DTM: When to Use Event Serialization

Comparing Adobe Analytics to Google Analytics

I've now been a web analytics consultant for nearly 6 years. I've primarily focused on Adobe Analytics (formerly Omniture SiteCatalyst/Discover/Insight) and Google Analytics. Many of my clients that implement Adobe Analytics opt to also implement Google Analytics as well. Partially because it's free, partially because they think comparing the data sets from two different tools … Continue reading Comparing Adobe Analytics to Google Analytics