After having outgrown its roots in Utah, Adobe Summit was held for the first time in Las Vegas, Nevada, with 10,000 attendees this year. From my perspective, it was a mix of old and new. The Sands Expo Center which hosted Adobe Summit, felt both similar and different, from the Salt Palace Convention Center in … Continue reading Vegas, Baby!
Category: Adobe Analytics
I've been getting more consulting work that includes working with Adobe Digital Tag Manager (DTM) lately and I've recently discovered a rather common misunderstanding of one part of the tool. There are times when setting an event, that instead of incrementing the counter once, it is desired to increment it by a set value. For … Continue reading Adobe DTM: When to Use Event Serialization
I may be a bit behind the ball on this one, but it seems interest in the use of Tag Management Systems (TMS) is heating up. I'm finding more clients who are in need of such expertise and my team and I are getting on the bandwagon. We are even recommending the use of a … Continue reading Jumping on the Tag Mangement Wagon
2014 was an interesting year for both myself personally, and for Endress|Analytics as a whole. On the personal side, my husband quit his job as an electrical engineer, started his own company (http://sigma1.com/) and went back to school for an MSBA in Financial Risk Management. He also passed the Series 65 certification exam in 2014, … Continue reading Reflections on 2014
I've now been a web analytics consultant for nearly 6 years. I've primarily focused on Adobe Analytics (formerly Omniture SiteCatalyst/Discover/Insight) and Google Analytics. Many of my clients that implement Adobe Analytics opt to also implement Google Analytics as well. Partially because it's free, partially because they think comparing the data sets from two different tools … Continue reading Comparing Adobe Analytics to Google Analytics
Over the past two weeks I've spent time studying to prepare to take the Adobe Certified Expert exam for Reports & Analytics (formerly SiteCatalyst). Despite my 10 years of experience working with this tool, I wanted to make sure I was up-to-speed on all the aspects, including some more obscure parts that I generally don't … Continue reading Becoming an Adobe Certified Expert
So this year I attended my 10th Adobe Summit. Each year this event grows - this year there were 6,500 attendees. I still remember when there were only about 1,000 or so attendees at this conference, and it was held at a more intimate venue at the Grand America hotel in Salt Lake City, instead … Continue reading Adobe Summit 2014 Review