2010 Year in Review

New Years 2011Another year has come and nearly gone. Time for reflection on the past and planning for the future. 2010 has been a pretty good year overall, both personally and professionally. I’ve had the opportunity to work with a variety of different clients in the tech, financial and advertising sectors. I’ve had the opportunity to interact with a lot of really great folks within the analytics industry through Twitter, Facebook and of course at this year’s Omniture Summit. I even had the honor of being interviewed for Jason Thompson’s blog “Empty Mind.”

Still being independent despite the economy is amazing to me. I am very grateful for the opportunities that my clients have given me. I have been able to expand my experience in a number of areas in analytics, and worked with a wider variety of analytics tools as well. All-in-all, it’s been a good year.

2010 was also a roller-coaster year for the Web Analytics industry with new laws in Europe restricting tracking, people in the US decrying the industry’s practices as an invasion of privacy and the latest from the FTC proposing a “do not track” list. On a more positive note, we also saw the launch of the Web Analytics Association Certification program and Eric Peterson’s proposal of a Code of Ethnics for Web Analysts. We’ve made strides and had a few set-backs in our industry this year, but I feel we will emerge from this all as a better, stronger and more cohesive industry going forward.

This time of year is also the time of year to look forward to the next year and even make resolutions.

I am definitely looking forward to the 2011 Omniture Summit where I hope to meet and network with many of the folks I interact with on Twitter. I also look forward to the keynotes, sessions and of course the entertainment which is always amazing. Let’s hope the first year of the Summit with out former CEO Josh James still proves to be as good as previous years.

As far as resolutions go, for 2011:

  • I will update my blog at least every 2 weeks.
  • I will sign one more long-term client.

I will also strive to encourage my clients to embrace testing as a part of analytics. I have worked on numerous projects that could have benefited from some A/B or multivariate testing.

On that note I wish everyone a Happy New Year and hope you have a successful and prosperous 2011.

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