As the Web Analytics industry continues to grow and become more top-of-mind for executives (the IBM acquisition of Coremetrics will definitely help that), the demand for experienced web analysts will continue to grow as well. Whether you are an analyst, an agency or a company, you need to select the right model that works for you.
A full-time analyst (or even an entire full-time team) is needed when a large corporation has a significantly large online presence. If you also do a lot of online marketing and campaigns, then you definitely need an entire team of analysts to manage all the projects, reporting and analysis. The analyst/team could be an in-house resource, or be outsourced to a consultant or agency.
From the analysts’ perspective, it’s great to have a full-time position for several reasons:
- You become more familiar with the company’s business goals, target audience and over all online marketing strategy the longer you are with one company.
- You often have the added benefits that come with full-time employment (medical plan, 401(k), potential for bonuses, and so on.)
- You have stability and a stable income.
However what you often give up are:
- Schedule flexibility
- Fewer work-from-home opportunities
If your online presence is relatively small and you only occasionally have online marketing campaigns, then you may only need an analyst on a part-time basis.
For an analyst working part-time they have a variety of options:
- You could come in part-time as an employee, contractor or consultant.
- You get greater schedule flexibility.
- You can occasionally still get some benefits packages in a part-time employee position.
Depending on how you have arranged your part-time position, a couple of the drawbacks can be:
- Less income (unless you take more than one part-time position).
- More taxes (if you are set up as a consultant/contractor and basically considered “self-employed”).
- More personal expenses (for consultant/contractors who need to provide their own benefits like medical plans).
Agencies that develop online campaigns, landing pages, and micro-sites for their clients often need analysts to help implement tracking for their clients, and occasionally also to provide reporting and analysis. As agency work often ebbs and flows, an analyst working on a per-project basis, instead of full-time or even part-time can be an excellent fit.
For an analyst working per-project there can be numerous benefits:
- You can set your own hours.
- You often can work remotely (either from home or perhaps even in a co-working space).
- You set your own prices (although you may need to negotiate these with some clients).
- You can pick and choose which projects to work on and which clients to accept (especially once you’ve established yourself and are in higher demand).
Of course even with the per-project model there are drawbacks:
- More taxes (for being self-employed)
- More expenses (providing your own medical plan, retirement plan, no bonuses).
- The uncertainly of work, especially when you are between projects or clients.
So which model is right for you?
As you can see each model has it’s pros and cons. Which model is the right fit for you really depends on which pros you want more (or which cons you wish to avoid).