Web Analytics: Deep in the Genome of E-Commerce

Fabulous article from by Andrew Edwards discussing how genetically intertwined e-commerce is with web analytics – and in fact probably wouldn’t exist in it’s current form with out it.

“E-commerce could not have evolved into the potent force it is today without one crucial characteristic: measurability. Web analytics changed the game for advertisers, and advances in its development and deployment are making e-commerce stand taller, see farther, and recognize ever-more-sophisticated patterns.”

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