If you are an Omniture customer, or thinking of becoming one in the future. the Omniture Industry Insights blogs are a must read. They cover a wide range of industry topics from marketing integration to web 2.0.
The blogs are written from an Omniture slant and WebTrends, Coremetrics and Google Analytics customers may not get as much out of the blogs as Omniture clients will, but there are some great blogs here that are not completely Omniture-centric and so the blogs are definitely worth a read by anyone interested in online marketing related topics.
Here are some examples:
- On-site Targeting: Not Just for the Big Guys
- SEM Tactic #1: Refining Keyword Bidding
- The Consolidating Publisher Market and You
- Big Changes in AdWords, and the Need to Instrument SEM Campaigns